As we all know the e-mail marketing is the new revolution in the digital platform. The strategy here is to send mails to prospect buyers and clients and convert them into loyal fans. E-mail marketing is the most effective method of catering to the needs of your clients/customers.
Let’s dive into this common yet unique process of marketing.
WHY E-MAIL MARKETING?
As 91% of people check their emails on a daily basis, so it is needless to say that ‘E-mail marketing is the most common and easiest way to approach your target audience. The next biggest advantage of e-mail is that your account remains the way it is where as in social media, your account can be deleted or suspended without you knowing it. Through E-mails, it becomes easy for you to convert your prospects into targets.
HOW DO WE START?
The concept of E-mail marketing might have given you a certain amount of clarity but I am sure the question of ‘how to do it’ must be pondering upon you. Well! It is not a rocket science. There is a solution to everything in this world and if you do not get one then you must make your own solution. So, the answer to that one big question is- buy an E-mail Marketing Service.
There few E-mail marketing services that are in these days like AWEBER, MAILCHIMP, CONVERTKIT, GETRESPONSE, ACTIVE CAMPAIGN, HUBSPOT and so on. They allow you to manage the subscribers and create e-mails with templates. Some of them also have well crafted editing tools. The prices vary from service to service on a monthly basis.
ADVANTAGES OF E-MAIL MARKETING
The primary advantage of E-mail marketing it that it is measurable. We can keep track on the number of e-mails sent, number of e-mails checked and henceforth. As we generally take the help of marketing tools, hence the mails that we need to send are automated. We all live in a world where we need swift and quick approaches. Then e-mail become a very useful method as it saves our time and energy.
The impact of e-mail marketing is huge. With just a click of button, it efficiently allows the marketers to promote their services and products to the masses.