As we all know the e-mail marketing is the new revolution in the digital platform. The strategy here is to send mails to prospect buyers and clients and convert them into loyal fans. E-mail marketing is the most effective method of catering to the needs of your clients/customers.
Let’s dive into this common yet unique process of marketing.
WHY E-MAIL MARKETING?
As 91% of people check their emails on a daily basis, so it is needless to say that ‘E-mail marketing is the most common and easiest way to approach your target audience. The next biggest advantage of e-mail is that your account remains the way it is where as in social media, your account can be deleted or suspended without you knowing it. Through E-mails, it becomes easy for you to convert your prospects into targets.
HOW DO WE START?
The concept of E-mail marketing might have given you a certain amount of clarity but I am sure the question of ‘how to do it’ must be pondering upon you. Well! It is not a rocket science. There is a solution to everything in this world and if you do not get one then you must make your own solution. So, the answer to that one big question is- buy an E-mail Marketing Service.
There few E-mail marketing services that are in these days like AWEBER, MAILCHIMP, CONVERTKIT, GETRESPONSE, ACTIVE CAMPAIGN, HUBSPOT and so on. They allow you to manage the subscribers and create e-mails with templates. Some of them also have well crafted editing tools. The prices vary from service to service on a monthly basis.
ADVANTAGES OF E-MAIL MARKETING
The primary advantage of E-mail marketing it that it is measurable. We can keep track on the number of e-mails sent, number of e-mails checked and henceforth. As we generally take the help of marketing tools, hence the mails that we need to send are automated. We all live in a world where we need swift and quick approaches. Then e-mail become a very useful method as it saves our time and energy.
The impact of e-mail marketing is huge. With just a click of button, it efficiently allows the marketers to promote their services and products to the masses.
SUMMARY
When we the purpose of the E-mail, then it become easy for you to build a customer database. We must ensure that the privacy policy of your e-mail is maintained and that the visitors are not sharing and selling it without your permission. Once your customers are known to you then all you have to do it to project your content. This will help you to communicate well with your target audience in the future. The final stage is where you follow up with your customers and check if they need any resources and help from your end.
