Internet, a revolution, which has become a part and parcel of our lives. Internet is no longer a wealthy or rich man’s game. We all depend on the internet for every small thing. E commerce has unshackled another revolution nowadays. It has transformed the face of business and has re-defined it. E-commerce or Electronic commerce consists primarily of the distribution, buying, selling, marketing, advertising and servicing of products or services with the help of internet and other computer networks.
E commerce gave rise to companies like Amazon, E-bay in the early 90’s in the west. By the late 90’s, e-commerce paved a way for number of businesses in the Western Europe and America. Now, e-commerce has become an important part of the world. With the advent of e-commerce, the use of smartphones, tablets, broadband has also increased.
Today, most of the e-commerce site or apps are mobile friendly as a result, more customers are attracted to them and more revenue is generated. E-commerce apps are mobile friendly and have responsive designs as it saves user’s time, effort and money. The kind of products and services available on e-commerce are more personalized because this establishes long term relations with the customers and improves the sales.
E-commerce is no more limited to just buying and selling of products and services but has become more interactive. Users immediately share their personal opinions and experiences in the form of reviews, feedbacks, recommendations and advices. This can boost the sales of the company and increase their popularity.
We all love watching videos. Similarly, video-based marketing is a latest invention in marketing of any product or service. Videos have the ability to educate and inform a user about its usage, specifications, comparisons and product description. This not only increases the sales of the company, but also helps the users in their choice.
E-commerce has made our lives so easy and relaxing that we shop only when it is convenient to us. The companies are also trying to reduce the time in which the customers receive products with faster and better delivery experience.
E-commerce companies are trying their best to build a healthy and trust relation between the buyer and seller with better security and delivery systems.
With e-commerce industry booming, the software industry is under a lot of heat as they constantly have to evolve and introduce new technologies.
E-commerce has changed the entire scenario of business. There is no second thought that it has become an integral part of our economy. We often say that the world has changed and so has our style of shopping. With the change in technologies, the market is also rapidly changing. E-commerce has so much to offer to its customers.