Through this article, we will try to look at some of the various trends that one must keep in mind while designing a website.
1. Extra ordinary UI & UX:
Each one of us has become tech savvy these days. We prefer apps and sites to function faster and smoother. We have tendency to leave a site in case it fails give us the desired results or if the site is complex to navigate. As per the researchers, the conversion rates will increase by three folds if the UI and UX are strong enough. A poor UI or UX will surely hamper the sales of the business as it may turn down the user’s expectations.
2. Clutter free designs:
Visually clean designs are something that everybody is looking for these days. People generally do not encourage a site which is extremely packed with more graphics, animations and content. By doing this, it makes your site less functional as a result people will turn away from it. Giving proper space in between the texts and images will definitely enable the reader to easily navigate and receive desired results.
3. Good usage of colors:
By using bright colors, there a good chance that you can attract more people to your respective site. Right use of color can improve your readership by 40%. Color being the first impression of your site helps in easily communicating with e audiences. The researchers have already stated that people make assessments based on the color of the website. Hence, using the right color for your site will not just give an upper hand amongst your competitors but will also help in reducing the bounce rate.
4. Responsive website:
These days more number of people are using their mobile phones to access the internet than desktops. Considering the popularity of mobile phones, it is mandatory to have a responsive website which is easily accessible for reader on their smart phones. As per Google, more than 48% of the people use a mobile phone over desktops for browsing. Google too ranks websites in order of their responsiveness over different platforms. Thus, every business needs to consider a high quality mobile based website.
5. Video Element:
Visuals are always a unique and an effective way of communication. We have all come across various small video o the different sites. A video will not just interact with your audience but in fact it will also help in improving your SEO ratings. Google has the ability to analyze the time spent by each person on viewing the video. Web designers have the skills to make short videos which gives out the complete information about the product and services of your business. Videos are undoubtedly the best ways to attract people’s attention.
It is extremely crucial to match up with the latest market trends in the web designing domain. There are a number of strategies involved in creating a website which helps in improving the brand image of your business. One must keep in mind that a website gives the first impression of your business as millions of people view it on a regular basis.