The year 2017 saw a massive advancement in the number of users opting for mobile applications as their primary option. We have all got familiar with this latest culture of mobile apps for several purposes ranging from traveling, food, business, e-banking, social, news and many more.
In 2018, we shall again see new trends in mobile apps or may be a giant leap from what users are already using. It is estimated that approximately 254 billion apps have been downloaded in the year 2017. With the advent of 5G, mobile apps will witness a tremendous change. Our smartphones are being improved after every second day allowing mobile app developers greater room to play. Fans of virtual reality can already feel the adrenalin rush.
With the ever-growing market and technologies, it is extremely tough to stay relevant and competitive. We must also keep in mind that mobile apps are no more new to the users.
Marketers are also trying to provide a compelling user experience as a result of which we may also witness some creative apps. Marketing a mobile app is equally important as developing an app. Marketers are introducing various marketing strategies to attract the audience.
These days users prefer wearable devices to be synchronized with their mobile phones for easier access to data. In 2016, Google launched a new feature in android devices known as instant apps. This aims to make it easy for users to use an android app without actually downloading it. The user can try the mobile app using the play store and download it only if they feel the need and have the requisite storage. Wish, Viki, Buzzfeed and Periscope are few examples to it. There will be some more additions to it by the end of 2018.
Blockchain is another newbie which has gained popularity within a short span of time. It will be used widely by developers as an incorruptible digital ledger in 2018 while developing financial apps. Developers are also ensuring to enhance the security of app and data by avoiding the chances of data tampering.
Most of us store a variety of information and data on their mobile devices. We try to access both personal and corporate data on the same device. Developers are exploring new ways to ensure that the information and data that we store remains safe and secured.
On the whole, mobile apps have managed to captivate users across the globe as we get glued to it every time. The skills required to develop a mobile app is in great demand these days. Hence the future of mobile applications depend on some of the creative and unique developers.